Does My Business Need Fibre Optic Broadband?

Fibre-Optic Broadband

Since the Internet first became widely available, the way in which we use it has evolved rapidly. The Internet is no longer just a database of simple text-based directories, but a platform for a plethora of multimedia applications; sophisticated apps, advanced eCommerce solutions, social media, video sharing, music streaming and, perhaps most importantly, communication.

Modern businesses are harvesting the power of the Internet and putting it to use to not only drive sales but to deliver an increased customer experience too. However, the technology we use changes rapidly, as does the way we access the Internet, and if we don’t stay on top of these technologies we are in danger of falling behind our competitors.

There is a variety of Internet connection types available. However, Internet speeds can vary greatly and, as technology advances, we need to ensure that our Internet connection can support the systems we are using. This is one of the main reasons that most businesses are using fibre-optic broadband over other, older technologies.

What is Fibre-Optic Internet?

Fibre-Optic Internet uses fibre optic cables, made from glass or plastic, and light to transmit information. Fibre-optic cables are made up of tiny tubes, each about as thick as a single human hair, that are reflective on the inside. They transfer information by sending flashes of light through the tubes, which bounce off the inner walls to travel along the cable. Equipment at the receiving end can then interpret the flashes as data.

As the data sent via fibre-optic cable is literally travelling at the speed of light, we can achieve extremely fast data transfer speeds. This is why fibre-optic broadband is currently the fastest Internet connection available and the most suitable choice for most businesses.

Fibre-Optic vs ADSL and ISDN

ADSL are types of data transfer technology that run across a Public Switched Telephone Network (PSTN). This sort of data connection converts a digital signal into an analogue signal that can be transferred across traditional copper phone lines. In other words, a traditional phone line is used to transfer voice and data over the same line.

Although not as fast as fibre-optic broadband, ADSL can provide a high-quality, reliable connection. However, if you are located far away from your telephone exchange, or if the cable has degraded, then speeds can drop dramatically.

Does My Business Need Fibre Optic Broadband?

In short, yes. Speed alone should be enough reason to adopt fibre-optic Internet. Studies show that a slow Internet connection affects productivity; with some companies reporting that a slow Internet connection can lose them an entire week per year.

Fibre-optic not only allows your business to achieve faster connection speeds but also offers increased security with less risk of machine or human threats from interfering with your network.

Fast and reliable Internet gives companies the opportunity to take advantage of a range of other technologies including powerful call centre software, video conferencing packages, VoIP solutions and many more without interruption and without slowing down the rest of the workforce.

Something else to bear in mind is that Openreach has announced that they intend to phase out all PSTN and ISDN lines by 2025. These systems are now considered legacy technology and, as such, communications companies are focussing their efforts on newer technologies. This could mean that ADSL also becomes a thing of the past.

Different businesses have different requirements and, while ADSL still has a place, fibre-optic Internet is becoming more popular and more necessary.

Kane Communications

Based in South Wales, Kane Communications are one of the UK’s leading independent telecoms consultants delivering cost-effective and high-performance telecoms to South Wales and the rest of the UK and Ireland.

If you have any questions or would like to know more about the types of Internet connections that are available to you, please feel free to get in touch on 0292 1111 202 or by email to

Alternatively, if you want to ensure you are ready for the end of analogue phone lines, we are offering a free, impartial, no-obligation audit to help identify the systems you have in place and the potential changes that are required. To book your free audit, please email